( 01 )

Business Acuity

A mission to contribute thoughtful initiatives focused on people and place.

Visit Bend brings real Bend experiences to real people. In an industry that battles the convoluted relationship between measuring success of people that book a stay and competing against large transactional travel booking services; the need to reevaluate the role for tourism partnerships was crucial. Through business & leadership discoveries, audits, and workshops we surfaced stakeholder alignment on a future for success.

( 02 )

Digital Strategy

Surfacing insights to inform digital strategies that map longevity and value for tourism partnerships.

We aren’t competing with Google. We aren’t competing with large transactional travel booking services. The digital strategies re-align Visit Bend with their guiding principle to engage visitors with local businesses and the community, generating returns to the city’s general fund to support vital city services. We create success through engagement. Engagement that is fluent across all digital channels that create a living system.

( 03 )

Digital Activation

A fresh identity energized to traverse across the entire digital landscape.

Visit Bends digital identity recharged their ethos and fueled a new path for their digital footprint. Inspired by adjacent active industries, their revitalized look and feel connects with audiences through its elevated minimalism and ability to bring the spot light on the beautiful experiences to be had in Bend, Oregon.

( 04 )

Channel Expansion

Empowering a digital eco-system through all digital spaces that encourages engagement.

The world interacts with your business in a variety spaces. To be present and show up accordingly. Visit Bend shares the depth in their ability to carry range between social, professional, and community initiatives by reaching audiences where they’re and delivering a digital journey to meet their needs and provide value to to the city’s general fund in support of vital city services.