Mauna Loa
Mauna Loa
Mauna Loa
Mauna Loa
Mauna Loa
Re-imagining the mighty macadamia eCommerce experience. The travel novelty gave access to the rest of the lower 48.
Highlights
Increased digital revenue
Impact
Established new revenue streams
Impact
Food
Industry
UI + UX Director
Role
2019 - 2024
Year
Due Diligence
Discovery + Research
UX Strategy
Site Map
User Journey
Delivery
Prototyping
Design
Animation
3D Rendering
Key Features
Omni-channel purchasing
Custom Ice Cream Product Bundler
Custom Product Finder
Mixed Media Content Hub
Impact
Web Excellence Awards
Expanded distribution to new regions and retailers
Improved Cart Performance
Established new revenue streams
