Mighty Swell

Mighty Swell set out to burst flavor and desire for exploration in the web experience with their many product lines of all different visual identities.

Highlights

Established new stream of income

Impact

92% site performance

Impact

Beverage

Industry

UI + UX Director

Role

2024

Year

( 01 )

Digital Immersion

Opening your mind to a flavor universe.

The world of Mighty Swell embodies sub-beverage identities of Techniflavor®, Ready To Disco®, Tropic®, Cherryosity®, Mastery®, Keep It Weird®, and Orginal®. Immersing ourselves in the business and consumer objectives provided a refreshing outlook for the future of the respective beverage ecosytem. Mighty Swell's new launch and go-to-market strategy leverages a custom beverage finder, omni-purchase opportunities. Each path through the website, audiences are able to live in each of the unique brand worlds of their favorite case packs.

Digital Discovery & Research
UX Research
Digital Strategy
Information Architecting

( 02 )

Digital Activation

Experience each flavor world all part of a connected universe.

Creating cohesion on and off pack in the digital space, Might Swell and sub-brand experiences work together as a system as well as offer their own unique flavor experience into each of their worlds.