Kodiak Cakes
Kodiak Cakes
Kodiak Cakes
Kodiak Cakes
Kodiak Cakes
Kodiak® is made for those daring enough, brave enough, and willing to feed that thing. That thing that craves escape from all the boring stuff.
Highlights
92% site performance
Impact
Improved Accessibility
Impact
Food
Industry
UI + UX Director
Role
2024
Year
( 01 )
Business Acuity
Feeding epic days & wilder lives™
A pursuit to bring the Kodiak® adventure to our breakfast renegades. In collaboration with the large team at Kodiak®, the replenished digital experience knuckled down on UX Strategy, SEO, and Design to maximize the ROI potential for Kodiak® products.
Stakeholder Alignment
UX Strategic Discovery
Insight Report Analysis
Competitor Benchmarking
( 02 )
Digital Immersion
Thoughtful assessment to power real results.
What's wild is taking the same course of action and expecting to yield different results. With the new Kodiak® experience, our digital strategy invested in uncovering opportunities for improved shop-ability, cart quantity, and cross-selling opportunities.
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UX Research & Analysis
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Information Architecting
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Omni-channel purchase opportunities
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Subscription model
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Digital Product Finder
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Dynamic Content Management
( 03 )
Digital Activation
Like everything in life, we’re cravin’ the good stuff.
Kodiak® brings an unstoppable appetite to share their digital identity from one mountain top to the next. The digital system leverages moments of photographic and craft collage to their eCommerce store; carrying the same grit evoked by the brands integrity. Creating a holistic brand experience that builds itself from on-shelf to their on-screen relationships. The experience balances playful and functional.
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Brand Storytelling
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Digital Culture & Community Development
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UX & UI Design
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Prototyping
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Motion Identity
