Insa – Fred Bryant © 2026

Insa

Insa

Insa

Insa

Insa

Garnering craftsmen of their trade and brings the world cannabis for real life: the good days and the ‘bout to get better.

Highlights

Geo-specific eCommerce experience

Impact

Omni-channel purchase funnel

Impact

Custom Dispensary Finder

Impact

Cannabis

Industry

UI + UX Director

Role

2021-2023

Year

( 01 )

Business Acuity

Cannabis for Real Life.

Expanding INSA to a new digital storefront was the linchpin to provide cannabis to real lives at a real scale. Digging up INSA's business growth opportunities and capitalize for consumer value, the digital experience set out to out conquer the cannabis market for both medical + recreational audiences - dedicated to helping the community they love to have more good days, more often.

  • Stakeholder Alignment
  • Discovery & Research
  • Business & Consumer Strategy

( 02 )

Digital Immersion

The world is a wonderful place, my friend.

Everybody’s trying to make their good days even better—and to make the best of the rest. The East coast, blue-collar, ‘everyman’ personality was born and gave purpose to the role it plays in people’s lives. The digital experience became focused to provide personable experiences of our real audiences, each tailored to their geographic location. Through omni-channel purchase opportunities, geo-specific content ready experiences, and custom dispensary finder the business embarked a new digital relationship for audiences that fit the brands own-able brand experience.

  • UX Research
  • Digital Competitor Audit
  • Digital Audience Analysis
  • Digital Strategy
  • Digital Positioning
  • Digital Journey Development
  • Information Architecting

( 03 )

Digital Activation

We’re your wingman and your helping hand.

Activating our digital footprint across the landscape, INSA brings to life their digital identity and humble real life experience. The experience creates a relationship between the craftsmanship behind the brand for our down-to-earth audiences on each path through the website and the dispensary reality. A forget the talk, but truly walk-the-walk approach.

  • Digital Identity
  • UX & UI Design
  • Prototyping
  • Creative Asset Development
Explore more works

Selected Works