Expanding INSA to a new digital storefront was the linchpin to provide cannabis to real lives at a real scale. Digging up INSA's business growth opportunities and capitalize for consumer value, the digital experience set out to out conquer the cannabis market for both medical + recreational audiences - dedicated to helping the community they love to have more good days, more often.
Everybody’s trying to make their good days even better—and to make the best of the rest. The East coast, blue-collar, ‘everyman’ personality was born and gave purpose to the role it plays in people’s lives. The digital experience became focused to provide personable experiences of our real audiences, each tailored to their geographic location. Through omni-channel purchase opportunities, geo-specific content ready experiences, and custom dispensary finder the business embarked a new digital relationship for audiences that fit the brands own-able brand experience.
Activating our digital footprint across the landscape, INSA brings to life their digital identity and humble real life experience. The experience creates a relationship between the craftsmanship behind the brand for our down-to-earth audiences on each path through the website and the dispensary reality. A forget the talk, but truly walk-the-walk approach.